Remove dullness and restore brightness with this bar that provides a weekly reset for hair Formulated with vitamin C and GLDA (a plant-based chelating agent) to help remove chlorine residue and hard water mineral buildup (such as calcium and magnesium) Uses activated charcoal and apple cider vinegar to help absorb excess oil and eliminate product buildup Color-safe 96% of users agreed their hair and scalp felt thoroughly cleansed, purified, and free of buildup after using this bar* 96% of users agreed this bar successfully removed hard water residue and mineral buildup* Why You’ll Love This: Suitable for all hair types Smells like fresh air and clean cotton 96% of users agreed this bar is gentle on the scalp and hair* 100% plastic-free, travel-friendly, and TSA-approved One concentrated bar = two 16 oz. bottles of liquid shampoo Free of parabens, phthalates, and sulfates Made in the USA, vegan, cruelty-free, and Leaping Bunny Certified For every shampoo or conditioner bar, 4ocean pulls the equivalent of one shampoo bottle’s worth of plastic from the world's oceans, rivers, and coastlines *Based on a one-week consumer study with 50 testers